QUIZ partners with The Only Way is Essex
Fast fashion brand Quiz has partnered with Lime Pictures' The Only Way is Essex to create male and female capsule collections in collaboration with TOWIE cast members Chloe Lewis, Lauren Pope and Dan Edgar.
The partnership will see the cast wear QUIZ fashion pieces in scenes for broadcast and will also include outfits being promoted across the social channels of both the cast and show. The collection will feature up to 15 pieces, which Quiz said have been designed and edited to match the stars’ individual styles and personalities.
Lime Pictures senior brand development manager Sinead Dean explained: “TOWIE is regularly cited as having one of TV’s most stylish cast, so it’s really exciting to be able to translate our audience’s interest in what our cast are wearing on screen to QUIZ’s channels.
“Working collaboratively with us, in our position as producer of TOWIE, we’ve been able to create a partnership with QUIZ which encompasses various aspects of TOWIE from on screen product placement, to social media strategies, in store presence, and multiple TOWIE talent.”
The range will include playsuits, glamorous dresses and colourful co-ordinates as well as tailored blazers, chinos, shorts, patterned shirts and denims for men.
The collaboration with Edgar will be the first ever male brand partnership in support of QUIZ’s newly launched male offering QUIZMAN.com.
Prices will start from £14.99.
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