Queens Jubilee sparks massive jump in UK grocery sales
This seven-day sales boost built on a growing momentum from the previous week, as the ‘Summer of Events’ began with the Olympic Torch Relay on 19 May and a week of warm weather across the UK. Seven-day sales at UK grocery multiples for this week ending 26 May accelerated to +5.7%.
However, the cold and wet weather earlier in May led to very subdued trading. Across the standard four-week reporting period as a whole (to 26 May), year-on-year growths remained close to their underlying trend for 2012, at +3.3% (value sales) and -0.9% (unit sales).*
Over the month, performance in the Impulse and Sharing categories rebounded, with the strongest growth coming from Crisps and Snacks (+10%), Confectionery (+9%), Soft Drinks (+7%) and Beer, Wines, Spirits (+7%).
Nielsen senior manager for retailer services Mike Watkins explains: “Overall, May was a month of better momentum across food retailing, with the major supermarkets issuing a deluge of cash savings and discounts, actively encouraging shoppers to visit and spend. This has been a familiar pattern over the last six months. Promotional spend remains at 35% of overall basket sales at the grocery multiples and we anticipate a continuation of these trends for the next three months.”
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