Queens Jubilee sparks massive jump in UK grocery sales
Supermarkets have been given cause for cheer after sales growths at UK grocery retailers for the week leading up to the Jubilee celebrations (week ending 2 June) rose a massive +12.5%* year-on-year according to the latest retailer performance figures released today by global information and insights firm Nielsen.
This seven-day sales boost built on a growing momentum from the previous week, as the ‘Summer of Events’ began with the Olympic Torch Relay on 19 May and a week of warm weather across the UK. Seven-day sales at UK grocery multiples for this week ending 26 May accelerated to +5.7%.
However, the cold and wet weather earlier in May led to very subdued trading. Across the standard four-week reporting period as a whole (to 26 May), year-on-year growths remained close to their underlying trend for 2012, at +3.3% (value sales) and -0.9% (unit sales).*
Over the month, performance in the Impulse and Sharing categories rebounded, with the strongest growth coming from Crisps and Snacks (+10%), Confectionery (+9%), Soft Drinks (+7%) and Beer, Wines, Spirits (+7%).
Nielsen senior manager for retailer services Mike Watkins explains: “Overall, May was a month of better momentum across food retailing, with the major supermarkets issuing a deluge of cash savings and discounts, actively encouraging shoppers to visit and spend. This has been a familiar pattern over the last six months. Promotional spend remains at 35% of overall basket sales at the grocery multiples and we anticipate a continuation of these trends for the next three months.”
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