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Provenance over prudence – has the recession changed the way we eat forever?

Cash-strapped consumers traded out of premium grocery products and upmarket restaurants in their droves during the recession – but will they trade up again now the economy is recovering?

Provenance over prudence – has the recession changed the way we eat forever?

That’s the conundrum to be tackled by a quartet of the UK food and drink industry’s leading personalities at the forthcoming trade show, Food & Drink Expo 2010 on 21 to 24 March 2010, at the NEC Birmingham.

Taking part in a panel discussion entitled ‘Provenance over prudence – has the recession changed the way we eat forever?’ will be Asda corporate affairs director Paul Kelly; Soil Association commercial director Jim Twine; Leon Restaurants founder and CEO Henry Dimbleby; and TNS Worldpanel communications director Ed Garner.

The four panellists will be addressing the impact the downturn has had on consumer behaviour when it comes to shopping for groceries and eating out, and attempting to predict whether thrifty habits will give way to extravagance once the economy is back on track, or whether frugality is here to stay.

The discussion will take place in the Food & Drink Expo Business Briefing Theatre at 12pm on Wednesday 24 March 2010. The Theatre will be the stage for a series of panel debates addressing hot topics in all parts of the food industry for the duration of the four-day show. Other sessions will include ‘Food 2.0 – to Tweet or not to Tweet’. Taking place on Monday 22 March at 12pm, this will feature an appearance by mysupermarket.co.uk’s VP for marketing and business development, Amir Konigsberg.

Food & Drink Expo takes place at Birmingham’s NEC from 21-24 March 2010. A showcase for the very latest developments in food and drink products, the show will run simultaneously with seven other shows:  Foodex, Baking Industry Exhibition, Convenience Retailing Show, Café+, Off Licence Show, Food & Drink Logistics Show and International Forecourt and Fuel Equipment Show.

To register for FREE as a visitor, or for general information about the show, click on www.foodanddrinkexpo.co.uk.
For information about exhibiting at Food & Drink Expo 2010, contact Jack Halliday, group sales manager. Email: jack.halliday@william-reed.co.uk. Tel: 01293 610352.

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