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Proof we're a nation of romantics

Latest research from Interflora reveals that a resounding 71% of us plan to celebrate Valentine's Day this year.

GENERAL MERCHANDISE

Proof we're a nation of romantics

Latest research from Interflora reveals that a resounding 71% of us plan to celebrate Valentine's Day this year.

When it comes to romance, though, it seems your postcode may be your most vital statistic.

This year, those living in Scotland are in for a great Valentine's Day - almost 69% say they are planning to celebrate the most romantic day of the year. Things aren't looking so rosy for those living in Northern Ireland, though - only 46% of respondents are planning to surprise a loved one.

In London, 62% are gearing up for February 14th, as are 61% of those in the North West, the West Midlands and the South East and 60% in the East Midlands.

The survey revealed that this year red roses will, unsurprisingly, make up most of the bouquets sent, with 63% saying they will be selecting for arguably the most romantic of blooms. 11% will be sending roses of a different colour. And of the rose senders, 69% will be pulling out all the stops and sending a dozen.

79% of men who give flowers prefer to surprise their partner with blooms delivered by a florist and 70% of women prefer to have flowers sent to their home address

The average spend for Valentine's gifts this year will be between £36 and £50 with 42% of respondents spending between these amounts. 7% will be spending between £51 and £100 and only 1% will be pushing the boat out and spending at least £100.

Interflora surveyed 2,634 adults living in the UK during January 2011.

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