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Product news: New Look selects Kronos to maximise labour productivity in European stores

Kronos will optimise the scheduling and manage the time and attendance of 16,000 full- and part-time staff and align labour to demand in each store.

Product news: New Look selects Kronos to maximise labour productivity in European stores

The fashion retailer will use the workforce management solution in its 670 stores in UK, Ireland, France and Belgium.

Using a combination of historical sales data, predicted sales figures, footfall information, and essential store tasks to determine the optimum staffing schedules for each store, matching labour requirements to individual store demand is will ensure that ‘workforce productivity is maximised, labour costs are controlled, and customer service is optimised’.

A key anticipated benefit is to improve conversion rates and drive profitable sales.
In addition to scheduling and time and attendance applications, New Look will use the new time clock, the Kronos® InTouch.

Steve Challes, head of channel development, New Look said, “Our priority was to leverage a proven workforce management solution to increase the productivity of our retail colleagues and improve sales conversion rates. Kronos will support us in the key objective of scheduling the optimum number of people at all points throughout the day. We look forward to benefiting from Kronos’ international expertise as we roll out the solution throughout Europe.”

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