THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
HOME  |  
Product news: Ikano goes mobile with Incentivated

Retail finance and loyalty specialist Ikano Financial Services, is developing a white label smartphone app for its retail clients, to support its range of loyalty products.

Product news: Ikano goes mobile with Incentivated

Retail finance and loyalty specialist Ikano Financial Services, is developing a white label smartphone app for its retail clients, to support its range of loyalty products.

The app, which is being developed in partnership with mobile marketing and technology specialist Incentivated, will help to reduce loyalty scheme costs for retailers.

In addition to enabling retailers’ customers to register to a programme, the app will allow retailers to communicate notifications and offers straight to customers, negating the need for plastic cards and reducing marketing costs.
Retailers will also be able to utilise the new technology to target consumers on-the-go with geo-location enabled offers, whilst end use consumers will be able to check their balances and other account details.

Lindsey Ulanowsky, head of client services and marketing at Ikano comments: “Mobile will be a key retail channel for consumers in the coming years, and our new mobile CRM strategy will add value to our clients and their offer to consumers. We have partnered with Incentivated for the delivery of this strategy, as it’s a recognised industry leader for mobile marketing.

Incentivated is developing the app for Ikano and providing the content management system, from which Ikano will deploy all offers.
 “Ikano has recognised the need for a considered mobile loyalty solution in a sector that is accelerating in terms of customer adoption of mobile with their purchase path. We believe that good mobile marketing is all-inclusive,” explains Jonathan Bass,managing director of Incentivated.

Don't miss the 2nd Retail Bulletin Mobile Retailing Summit, 26th September 2012.
Speakers already CONFIRMED include:
• Nick Marley, Head of Web and Mobile Ecommerce, Waitrose.com
• Kate Cuthbertson, Head of Mobile Innovation, ASDA
• Nick Darby, mCommerce Manager, Clarks
• Andy Towers, Head of Product Development, Thetrainline.com
• Fraser Davidson, Director, Javelin Group
• Damian Stafford, Co-founder, Mobileweb Company
• Martin Beasley, Principal Consultant, Retail, FICO

This highly interactive event has been designed to allow a focused peer group of retail executives the opportunity discuss mobile retail best practices in a relaxed environment.
Click here for further details and registration.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process