Product news: Halfords integrates in-store signage for better communication
Automotive and leisure products retailer Halfords, is implementing an integrated signage solution from global information technology services company Episys.
After reviewing the existing in-store systems, used across 467 stores in the UK and Ireland, Halfords saw an opportunity to both streamline communications through the introduction of a new format that better reflects the rapid pace demanded by current market conditions.
Episys says that the upgrade will deliver flexibility, improve operational efficiency and support the business’ multi-channel customer engagement strategy - enabling Halfords to scale up in order to handle major seasonal promotions as well as additional stores as required.
As a result, Halfords will no longer need to outsource label design and has enabled the majority of stores to print material locally - reducing the need for manual distribution of signage to stores dramatically.
In addition, Halfords will also be able to incorporate a wealth of new design features such as QR codes, barcodes, logos and colour to create more engaging shelf edge, peg end labels, promotional shelf talkers and A5 / A4 signage.
Joy Edwards, Business Process Consultant at Halfords, said, “The software allows us to create colour signage and to incorporate QR codes, which are crucial in providing information at the point of need. Our processes will be streamlined as all ticketing management will come straight from the support centre and be printed in-store.”
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