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Product news: DM London chooses Futura for real time multi-channel stock availability

The luxury and designer watch retailer has chosen Futura’s EPOS retail management solution to ‘deliver ongoing improvements to customer service with real time stock availability across its channels’.

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Product news: DM London chooses Futura for real time multi-channel stock availability

The luxury and designer watch retailer has chosen Futura’s EPOS retail management solution to ‘deliver ongoing improvements to customer service with real time stock availability across its channels’.

It is a multi channel implementation across DM London’s retail, concession and on-line business including Selfridges, among others.

Futura will be central to DM London’s multi-channel offering, supporting buyers and managing stock, replenishment and allocations in every channel to improve customer satisfaction. Importantly it will also provide real time stock availability across a number of partner websites including online fashion giant ASOS, Selfridges and John Lewis.

Andrew Pratt, IT Manager of DM London says: “We chose Futura because it was the only complete package that ticked all the boxes, including affordability, reliability, ease of learning and its ability to reduce inventory without losing sales. A key requirement was the ability to quickly and effortlessly capture customer information to enable us to provide a better service, such as offering particular pieces to discerning clients.”

Futura’s worldwide customers include: Oliver Bonas, Crew Clothing, General Trading Company, Cath Kidston, Greenwoods menswear, 99p stores and the Conran Group. 

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