Product news: DM London chooses Futura for real time multi-channel stock availability
It is a multi channel implementation across DM London’s retail, concession and on-line business including Selfridges, among others.
Futura will be central to DM London’s multi-channel offering, supporting buyers and managing stock, replenishment and allocations in every channel to improve customer satisfaction. Importantly it will also provide real time stock availability across a number of partner websites including online fashion giant ASOS, Selfridges and John Lewis.
Andrew Pratt, IT Manager of DM London says: “We chose Futura because it was the only complete package that ticked all the boxes, including affordability, reliability, ease of learning and its ability to reduce inventory without losing sales. A key requirement was the ability to quickly and effortlessly capture customer information to enable us to provide a better service, such as offering particular pieces to discerning clients.”
Futura’s worldwide customers include: Oliver Bonas, Crew Clothing, General Trading Company, Cath Kidston, Greenwoods menswear, 99p stores and the Conran Group.
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