Product news: Casio launches its new Business Portal
Casio says that the first five apps will help retailers fight off growing competition from online shopping by improving ways to interact with customers, make upselling simpler, help generate new revenue streams, and handle stock control and sales reports more efficiently.
Using the new business portal, users can access and download trial software for each of the Android™ business applications from the Casio Business Portal using their computer or directly onto the new Casio VX-100 EPoS terminal, the world’s first electronic point of sale terminal to run on Android.
In autumn 2012, retailers will be able to download apps directly onto the new Casio V-T500 Tablet. The apps can be trialed free-of-charge and installed without the need for an engineer to visit. When retailers are ready to buy an app for roll-out to a number of PoS terminals, the apps can be purchased directly through the Casio portal.
Guy Boxall, Senior Product Marketing Manager at Casio Business Solutions explains: “The first apps on our Business Portal will allow our customers to start offering new services in their shops quickly. Sending personalised email receipts to a customer, Twitter and email marketing, offering new ways to pay and adding dedicated buttons to their tills for the most popular transactions, won’t mean reconfiguring the system with lots of time spent on implementation.”
“The possibilities of using Android-based apps in an EPoS scenario are endless.” Boxall added. “As we’ve seen with mobile phones, the only thing that limits what these apps can do is the imagination of the developer. Retailers are looking for ways to compete with the ultra-personalisation and convenience of online shopping, and our technology is changing things on the high street. This is a real world-first.”
Casio’s new business portal will be a Cloud-based solution that is hosted by IT services firm Phoenix, via its data centre based in Welwyn Garden City.
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