Product Feeds are for life not just for Christmas
November and December are renowned for contributing to a large proportion of a retailers annual revenue, but online sales figures are consistently showing that Christmas isn’t just the only time of year to profit.
This year the estimated revenue for Halloween was a staggering £300million which is larger than Valentines Day leaving Easter, Christmas and Valentine’s Day as the only celebrations that we spend more money on.
With dozens of anniversaries, events and campaigns running each year, smart retailers can ensure that their product feeds tap into the current customer trends and demands and maximise online sales by ensuring their products show up via direct searches or via price comparison sites each and every time.
Whilst, themed purchases may seem like an ideal money spinning strategy, the market continues to be fierce as online retailers face stiff competition from the major high street retailers during recognised events such as Halloween, Father’s Day and Valentines Day.
Richard Wood, Managing Director of Internet Marketing company Gillissa, the company behind automated product feed solution Feed Manager says, “I have seen online companies go under due to supermarkets being able to provide these items so cheap. Many people now buy their Halloween purchases on impulse while doing their regular weekly shop whereas only a few years ago smaller companies were able to take a much larger share of the available market.”
“The knock on effect of this is that online retailers in particular need to be shouting about their prices and products at least a month previous to a major event or anniversary whilst also ensuring that their product listings are being updated regularly and efficiently.”
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