Primark sells online for the first time through tie-up with Asos
Primark has over 250 stores in Europe, including 161 in the UK, but has never had its own e-commerce website through which to sell its clothes.
Yesterday Primark launched a collection of 20 items on the Asos website which includes dresses, jeans and jackets ranging from £6 to £22. Menswear is expected to be added at a later date.
The online offering with Asos is understood to be a trial that will last a few months.
The Asos website states: "Retail phenomenon Primark joins Asos as part of our round up of great British high street brands. With their unique take on the latest must-haves and newest trends, Primark fans can get their hands on their award-winning affordable fashion, from skinny jeans and denim to skater dresses and printed t-shirts."
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