THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Pride in London opens Soho pop-up

Pride in London has launched a pop-up in London’s Soho in the run-up to the city’s Pride Festival.

GENERAL MERCHANDISE

Pride in London opens Soho pop-up

Remaining open for a month, the pop-up has taken over shop space donated by Shaftesbury at 72 Old Compton Street.

Featuring the theme Pride Matters, the shop will sell the official new range of Pride in London merchandise including clothing, mugs and tote bags, as well as festival tickets and Pride Matters wristbands. In addition, the shop will be the collection point for festival participants needing to collect their wristbands.

Kieron Yates, head of retail and merchandising for Pride in London, said: “We’re really excited to have this fantastic summer space right in the centre of Soho this year so come and buy your official Pride threads. While you’re here chat to the team who will be on hand to help you with all that information about the Pride Festival and the big day.”

The store will also act as a community hub and safe space throughout the festival month and will host a series of talks and workshops.

Brian Bickell, chief executive Shaftesbury, said: “A community hub in the heart of Soho on 72 Old Compton Street, the official Pride pop-up will be a welcome addition to London’s most diverse and vibrant district. We are proud to support Pride for the fourth year running across our locations in Soho, Carnaby and Seven Dials.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy