THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Price erosion hits electrical sales in Europe

Consumers in Western Europe spent €45bn on technical goods in the first quarter of 2009, a decrease of 8 per cent on the same period in 2008. But price erosion and currency changes, rather than a lack of demand, were behind much of the fall according to market research expert Gfk.

GENERAL MERCHANDISE

Price erosion hits electrical sales in Europe

Consumers in Western Europe spent €45bn on technical goods in the first quarter of 2009, a decrease of 8 per cent on the same period in 2008. But price erosion and currency changes, rather than a lack of demand, were behind much of the fall according to market research expert Gfk.

The findings come from Gfk TEMAX Western Europe, an index for technical consumer goods covering 15

countries. It shows that small domestic appliances suffered the smallest drop in value sales, dropping 2.4 per cent because of depreciation of non-euro currencies against the euro.

In total consumers spent 3.2bn on small domestic products in the first quarter of 2009, with a trend towards products for making hot drinks or preparing food as 'cocooning' behaviour kept them at home more during the downturn.

Other sectors, such as large domestic appliances, suffered from a drop in the number of new homes being built. Within Europe the sales falls vary from country to country with Spain and Portugal, which have been centres of growth for five years, seeing the biggest falls in sales.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019