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Practicology strengthens management team with appointment of former Sweaty Betty director

Practicology has strengthened its UK management team with the appointment of former Sweaty Betty digital director Nicola Huet as head of internationalisation.

GENERAL MERCHANDISE

Practicology strengthens management team with appointment of former Sweaty Betty director

She will lead the multichannel consultancy’s business which helps clients to create and deliver localised international ecommerce and multichannel retailing strategies.

Most recently, she held the position of digital director at Sweaty Betty. Prior to that, she worked for Selfridges and Louis Vuitton in Paris and also spent three years in strategy consultancy earlier in her career.

In a second appointment, Mark Pinkerton has been hired as Practicology’s director of optimisation and interim resourcing. He will lead ecommerce and multichannel performance improvement projects and will also oversee the interim placement of consultants into roles with Practicology’s clients.

Pinkerton is joining the company from PwC Consulting where he was a senior manager in the customer and digital consulting team.

Practicology chief executive Martin Newman said: “I am delighted to confirm these two senior appointments, which are hugely important for the continued development of the business. We support a growing number of brands with our performance improvement and internationalisation services, and recognised the need to have very experienced consultants to ensure the value of what we deliver is maximised.”

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