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Poundland aims to reward loyal customers

Europe’s biggest single price discount retailer has launched its first third-party promotional campaign to reward its loyal customers.

GENERAL MERCHANDISE

Poundland aims to reward loyal customers

Yesterday, Poundland launched a week long promotion in association with Mecca Bingo, where customers aged 25 and over, who spend £10 or more in one transaction will receive a £5 Mecca Bingo voucher to spend online.

The Mecca promotion will be followed by an offer which launches on Wednesday 28 November where shoppers will be given £2 off their next £12 shop, after spending £10 in one transaction.

Richard Lancaster, Trading Director at Poundland comments: “The introduction of third-party promotions is a great way to provide our customers with added value and create a point of difference, the Mecca Bingo promotion is the first of many to come. I’m sure lots of our 4.5 million customers will love it!”

“In October this year, we launched a number of spend related reader offers in a variety of tabloid newspapers, such as The Sun, and downloadable vouchers from our Facebook page. The vouchers enabled customers to get money off when they spent a certain amount”

Don’t miss the Retail Bulletin’s 4th Customer Loyalty Conference 12th June 2013. To register your interest in attending as a delegate or sponsor, please click here.

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