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Poundland launches own cosmetics range

Poundland is launching its own range of cosmetics called Make Up Gallery.

GENERAL MERCHANDISE

Poundland launches own cosmetics range

Poundland is launching its own range of cosmetics called Make Up Gallery.

The 100-strong range will be launched in a number of stores at the end of the month and will be available in all 480 of the retailer’s stores by mid-November.

Make Up Gallery will offer everything from foundation and concealer for a variety of skin tones to eye make-up, lipsticks and nail polish. All of the items will be priced at £1.

Poundland chief executive Jim McCarthy said “We’re very proud of our new Make Up Gallery range which is available at our famous £1 price point, offering amazing value.

“The cosmetics industry can be notoriously pricey so we are very proud to launch a new and stylish range that makes the latest beauty looks and trends accessible to everyone. So now, for under £10, women of all ages can stock up their make-up bags for less.”

Poundland is planning to develop the range over time to reflect trends and seasonal changes.

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