THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Potbelly to launch in the UK

Chicago-based Potbelly Sandwich Shop is to open its first outlet in the UK at the Westfield Stratford Shopping Centre this summer. Potbelly Franchising has signed a… View Article

GENERAL MERCHANDISE NEWS

Potbelly to launch in the UK

Chicago-based Potbelly Sandwich Shop is to open its first outlet in the UK at the Westfield Stratford Shopping Centre this summer.

Potbelly Franchising has signed a master franchise agreement with Buraq Retail (Potbelly), a company backed by Sheikh Holdings, to open a 1,870 square foot, 90-cover site at the centre.

The company, which sells toasted sandwiches, made-to-order salads and cookies, is embarking on a period of rapid international expansion. Potbelly and Buraq Retail plan to open 10 London stores in the next five years with a focus on high footfall locations across high streets, shopping centres and transport hubs.

The expansion is being led by chief executive Alwyn Lewis whose former roles include chief executive of Sears Holdings and president of Yum! Brands.

Lewis said: “Potbelly is continuing our international growth alongside our consistent US expansion of between 48 and 55 new units per year. We’re hugely excited to be bringing our legendary sandwiches to the UK for the first time. It’s a market we’ve been watching closely and Sheikh Holdings are the perfect partners to represent the brand going forward in the UK.”

The company said it will introduce some new sandwiches for the British market and will open from breakfast time until the evening. As in the US, local musicians will perform live in the stores during the day.

Subscribe For Retail News