POPatHOF competition shortlists 20 retail brands
Twenty up and coming retail brands have been shortlisted in a competition to win space at a House of Fraser pop-up shop at its flagship store in Londons Oxford Street.
The PopAtHOF competition, which is being run in partnership with The Great Retail Revival Foundation, attracted nearly 200 retail brand entries from across the UK.
Entrants were asked to submit a two to three minute pitch video to introduce themselves and their retail proposition.
Keata Murray, co-founder of The Great Retail Revival Foundation, said: “The entries were of a particularly high standard which made shortlisting them down to twenty easier said than done but great fun. The ambition and determination was evident in every single submission.”
The short-listed retail brands will now compete for a spot in a special pop-up shop at the House of Fraser flagship store and on House of Fraser's website from 8 to 26 May 2014.
On 28 March, nine winners will be chosen directly by the judging panel with a tenth spot given to the winner from a shortlist of three which will be judged by the public via The Great Retail Revival’s website.
At the end of the pop-up on 27 May, one brand will be chosen to retail at House of Fraser for a year online and will also be considered for an in-store concession.
The judges on tomorrow’s panel will include House of Fraser chief operating officer Nigel Oddy, Dress2Kill Founder and The Great Retail Revival co-founder James Hibbert and Mint Velvet founder Liz Houghton. The final two judges will be Anna Murphy, editor of The Sunday Telegraph's Stella Magazine, and Katy Young, beauty editor at The Daily Telegraph.
The shortlisted retail brands are:
Artist of Makeup
Beach Heart Swimwear
DB by Daniella Georgiou
Alison at Home
Love Ur Look
Kuku Big Bag
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