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Poorboy Boutique to join line-up at Hull's Fruitmarket

Poorboy Boutique, the independent vintage fashion brand, is to open a 1,000 square foot store in Hull’s Fruit Market.


Poorboy Boutique to join line-up at Hull's Fruitmarket

Due to open later this month, the store will be the first retail outlet to launch on Humber Street as part of a £80 million rejuvenation project led by Wykeland Beal.

Poorboy Boutique specialises in classic clothing from brands such as Barbour, Burberry, Adidas, Levi’s, and Tommy Hilfiger, as well as stocking a range of remastered pieces.

Riccardo Seaton, co-owner at Poorboy Boutique, said: “This is the perfect time for us to invest in the Fruit Market. It is a super cool area with its own unique identity. Every building in Humber Street has its own history and story to tell – just like our clothes.

“These are really exciting times for the Fruit Market. You can see the changes happening all around. This is the cultural hub of Hull, it’s where tourists visit, where big events take place and people come to socialise. We hope this will be the stepping stone for us to expand to other cities around the country.”

Poorboy Boutique is expected to be the first of a number of retail lettings to be announced by Wykeland Beal in the coming weeks. Other new ventures in the Fruit Market include restaurants Butler Whites, Ambiente Tapas and Tapasya @ Marina, as well as artisan chocolatier Cocoa Chocolatier and Patisserie and Humber Street Gallery.

Tom Watson, development surveyor at Wykeland Group, added: “We’re very much looking forward to Poorboy Boutique joining to enhance the Humber Street community. Poorboy Boutique will add to the list of local independent operators, including restaurants and creative businesses, that make the Fruit Market a great place to visit and enjoy, during the day and into the evening.”

Work will begin this summer on four new three-storey buildings on the north side of Humber Street. The new buildings will feature retail units on the ground floors with apartments situated on the first and second floors.

Watson said: “We’re already seeing a significant increase in footfall to the area. People are hearing about the transformation of the Fruit Market and are coming here to see the changes for themselves – it is becoming a destination in its own right.”


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