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Plumbworld unveils new branding and advertising campaign

A first marketing campaign for Plumbworld is being launched by Market Creative as the online bathroom retailer looks to convey its “no-nonsense approach to business".

GENERAL MERCHANDISE

Plumbworld unveils new branding and advertising campaign

A first marketing campaign for Plumbworld is being launched by Market Creative as the online bathroom retailer looks to convey its “no-nonsense approach to business".

The ‘We love to say no’ campaign also reveals Plumbworld's new branding which includes the strapline ‘Big brands, small prices’ and a heart motif.

The campaign encompasses a 30-second TV advert, which will run nationally on satellite channels, and a consumer press campaign with ads and inserts across a range of home interest titles including Ideal Home, Homes & Gardens and The Sunday Times’ Stella. The Market Creative has also led the redesign of the Plumbworld website.

James Hickman, managing director at Plumbworld said: “We are different to many of our competitors in that we don’t spend large amounts of money on anything that isn’t absolutely necessary to the quality of a customer’s experience with us. This means that we can pass those cost-savings on to our customers.

“We don’t have sparkly showrooms, a troop of sales staff or huge marketing budget, and we take a no-nonsense approach to business, so the kind of formulaic campaign that shows people taking bubble baths or cascading showers just wouldn’t be a true reflection of what we’re about.”

Market Creative account director Caroline Finch-Denham said: “We love to say no’ is all about simplicity, making the product the focal point and showing off beautiful form to great impact. The message is straight-forward and easy to understand, so wholly reflective of the brand.”

She added: “They’re the best kept secret of the online bathroom retail world having never taken a cohesive approach or leveraged TV, so this will certainly be more than a toe in the water for them.”

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