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Plumbworld unveils new branding and advertising campaign

A first marketing campaign for Plumbworld is being launched by Market Creative as the online bathroom retailer looks to convey its “no-nonsense approach to business".

GENERAL MERCHANDISE

Plumbworld unveils new branding and advertising campaign

The ‘We love to say no’ campaign also reveals Plumbworld's new branding which includes the strapline ‘Big brands, small prices’ and a heart motif.

The campaign encompasses a 30-second TV advert, which will run nationally on satellite channels, and a consumer press campaign with ads and inserts across a range of home interest titles including Ideal Home, Homes & Gardens and The Sunday Times’ Stella. The Market Creative has also led the redesign of the Plumbworld website.

James Hickman, managing director at Plumbworld said: “We are different to many of our competitors in that we don’t spend large amounts of money on anything that isn’t absolutely necessary to the quality of a customer’s experience with us. This means that we can pass those cost-savings on to our customers.

“We don’t have sparkly showrooms, a troop of sales staff or huge marketing budget, and we take a no-nonsense approach to business, so the kind of formulaic campaign that shows people taking bubble baths or cascading showers just wouldn’t be a true reflection of what we’re about.”

Market Creative account director Caroline Finch-Denham said: “We love to say no’ is all about simplicity, making the product the focal point and showing off beautiful form to great impact. The message is straight-forward and easy to understand, so wholly reflective of the brand.”

She added: “They’re the best kept secret of the online bathroom retail world having never taken a cohesive approach or leveraged TV, so this will certainly be more than a toe in the water for them.”

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