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Playmobil launches loyalty card

Playmobil, the manufacturer of preschool toys, has joined forces with independent retailers across the UK to launch a loyalty card scheme that will be valid until the end of the year.

GENERAL MERCHANDISE

Playmobil launches loyalty card

Customers will receive one sticker for every £5 spent on Playmobil at participating retailers, and once six have been collected they can choose a new PLAYMO-Friends set to take away free of charge.

Andrew Fernandes, key account and field sales manager at Playmobil, said: “For some time we’ve been exploring ways to reward our loyal customers and further strengthen our relationships with independent retailers, and are really excited to have launched the PLAYMO-Friends loyalty card in the run up to Christmas.”

Customers join the scheme by collecting a card from a participating retailer.

Fernandes added: “We have deliberately made the scheme as straight forward as possible to encourage people to take part, and are pleased to be able to offer the incentive of earning a free gift from one of our most popular ranges to customers who fill up a card.”

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