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Playmobil launches loyalty card

Playmobil, the manufacturer of preschool toys, has joined forces with independent retailers across the UK to launch a loyalty card scheme that will be valid until the end of the year.

GENERAL MERCHANDISE

Playmobil launches loyalty card

Playmobil, the manufacturer of preschool toys, has joined forces with independent retailers across the UK to launch a loyalty card scheme that will be valid until the end of the year.

Customers will receive one sticker for every £5 spent on Playmobil at participating retailers, and once six have been collected they can choose a new PLAYMO-Friends set to take away free of charge.

Andrew Fernandes, key account and field sales manager at Playmobil, said: “For some time we’ve been exploring ways to reward our loyal customers and further strengthen our relationships with independent retailers, and are really excited to have launched the PLAYMO-Friends loyalty card in the run up to Christmas.”

Customers join the scheme by collecting a card from a participating retailer.

Fernandes added: “We have deliberately made the scheme as straight forward as possible to encourage people to take part, and are pleased to be able to offer the incentive of earning a free gift from one of our most popular ranges to customers who fill up a card.”

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