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PLAYMOBIL launches Intu shopping centre campaign

PLAYMOBIL is to launch ‘play zones’ in shopping and leisure destinations this summer as part of its ongoing partnership with shopping centre owner Intu.

GENERAL MERCHANDISE

PLAYMOBIL launches Intu shopping centre campaign

PLAYMOBIL is to launch ‘play zones’ in shopping and leisure destinations this summer as part of its ongoing partnership with shopping centre owner Intu.

Every Intu centre will host the branded spaces for a two week-period from the end of July as part of their summer activity line-up to give PLAYMOBIL the chance to reach families visiting the centres during the school holidays.

The themed areas will feature a range of PLAYMOBIL toys and children will be given a free PLAYMOBIL gift at the end of their visit. 

Jamie Dickinson, PLAYMOBIL marketing manager, said:“Intu’s nationwide portfolio of popular shopping centres is the perfect platform for us to bring children a special PLAYMOBIL experience this summer.”

The move follows Intu and PLAYMOBIL’s previous partnership at the end of last year when the two brands joined forces to create a Christmas grotto experience for customers at eight Intu centres.

Roger Binks, customer experience director at Intu, said: “We’re looking forward to revisiting our successful Christmas partnership with PLAYMOBIL with a fantastic new summer experience.

“70% of Intu customers are from a family demographic so we’ve worked closely with PLAYMOBIL to put together this activity that will help them to flourish in our centres and bring a smile to the face of our customers.”

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