Pixmania.com launches own-brand Rose & Kara jewellery range
The expansion in to the online selling of jewellery marks a significant milestone for Pixmania.com, as Rose & Kara is its very first foray into own-brand products and comes as the online retailer last year widened its product offering to include watches and sporting goods.
Launching ahead of the start of summer wedding season, Pixmania.com is aggressively targeting the mid to high end jewellery market, with items available from the Rose & Kara range priced on average 50% less than the high street.
The news is a further sign of the brand’s continued expansion into new categories and takes to 20 the total number of different product categories customers can now shop on the website.
The company says that the range set to expand over the next few months to over 1,500 pieces and will be delivered to customers in ‘exclusive high quality Rose & Kara branded black packaging’ through UPS. Customers have a 30 day cooling off period with a two year product guarantee.
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