Due to launch in November, the 596 sq. ft. store at 38 Monmouth Street will sell Hermé’s signature macaroons and chocolates.
Hermé began his career at the age of 14 as an apprentice to Gaston Lenôtre, next rising to head chef pâtissier at Fauchon, before founding the Pierre Hermé brand in 1997 with business partner Charles Znaty.
Now present across 11 countries in Europe, Asia and the Middle East, Pierre Hermé Paris has over 45 boutiques, with several more additions planned by early 2015.
Sam Bain-Mollison, head of group retail strategy and letting at Shaftesbury, said: “Seven Dials is London’s focal point for select international brands seeking to create something special in the capital. Pierre Hermé is the perfect addition to our established offer on Monmouth Street and brings to Seven Dials great brand cachet, a unique product, and a cosmopolitan experience that complements Seven Dials’ unrivalled array of leading brands.”
Pierre Hermé joins a growing number of French brands to make Seven Dials their London home including Caudalie, La Compagnie des Vins Surnaturels, Loft Design By…, and Le Coq Sportif.
The news also coincides with Shaftesbury combining two units to create a 1,564 sq. ft. flagship store location at 35-37 Monmouth Street.
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