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Pets at Home unveils new 'store of the future' format

Pet care retailer Pets at Home has unveiled its new 'store of the future' concept in Stockport and Chesterfield as it positions itself for future growth.

GENERAL MERCHANDISE

Pets at Home unveils new 'store of the future' format

Pet care retailer Pets at Home has unveiled its new 'store of the future' concept in Stockport and Chesterfield as it positions itself for future growth.

The retailer is boosting its investment in its bricks-and-mortar estate and the in-store customer experience.

The new format stores aim to offer a fully immersive experience for shoppers and include revamped veterinary practices and groom rooms. Furthermore, the retail parts of the stores have been transformed into what Pets at Home describes as pet villages with dog washing stations, selfie spots and pet care classes.

In addition, the stores will have special event areas where customers can learn about dog grooming through live demonstrations, participate in monthly breed socials, or see how fast their dog is on an agility course. They will also be able to book free food consultations with a nutrition adviser and conduct weight checks for their pets.

Peter Pritchard, Pets at Home group chief executive, said: “I am delighted to announce the launch of our new Store of the Future format in Stockport and Chesterfield. We’ve always known that our stores are much more than just a convenience shop for pets and now we’re providing them with the million-pound makeover they deserve.” 

Children are also well catered for in the new stores with interactive tunnels for them to crawl through and a range of child-friendly events including the chance to host birthday parties.

Working in partnership with the RSPCA, the stores will also see the launch of Pets at Home’s first cat adoption lounge. 

Pritchard added: “The retail industry is constantly evolving, and many retailers are only targeting resources towards online platforms. We believe that this competitive landscape requires a combined online/offline offer to ensure the ultimate in convenience and personal service for our customers.”

Keen to discover new ways to boost the customer experience? Then join the 100+ retailers attending this year’s Retail Customer Engagement conference on 5 June in London. Retail Bulletin readers qualify for a 50% reduction on the ticket price which means they can attend for just £125. Use the RETAILER50 code when booking. Further information here: https://www.theretailbulletin.com/retail-events/customer-engagement/

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