PEP&CO on track to have 300 trading locations by end of June
Having begun its ‘shop-in-shop’ roll out just over a year ago, PEP&CO expects to become a £100 million annual turnover business by the year end, employing around 2,000 people directly or through Poundland.
In mid-June, Poundland and PEP&CO will open together in a former M&S store in Accrington. Other new openings will include Milford Haven, Edgware and Wallsend in the UK and Naas in the Republic of Ireland as the retailer aims to become a top 15 UK clothing retailer by volume alongside the likes of River Island, Top Man, ASOS and Peacocks.
PEP&CO’s incoming merchandising director Sarah Morgan said: “Supercar-like acceleration, from nought to 300 in what seems like three seconds, not three years, is an amazing achievement. The team is rightly proud of what they’ve achieved in such a short space of time, but beyond the business story, there’s clearly a fashion brand customers love.”
PEP&CO will be celebrating the passing of the 300 store mark with a range of activites. These will include giving away 300 pairs of Flip Flops in selected stores on National Flip Flop Day on 15 June and running a Facebook competition where entrants get the chance to win a family holiday.
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