Peel Outlets posts record Christmas figures
Footfall was up by 7% year-on-year and sales increased by 19% compared to Christmas 2014.
The outlet centres’ Christmas campaign covered the eight weeks of November and December trade.
Peel Outlets said additional discounts on top of up to 70% off the recommended retail price contributed substantially to a record week of trade during the period, with footfall up 26% year-on-year and sales up 32% between Boxing Day and the New Year.
Peel Outlets’ managing director Jason Pullen said: “While the high street has reported a decline in shoppers in 2015, Peel Outlets enjoyed rapid growth and record sales. We believe that our unique Lifestyle Outlets business model has enabled this continued growth, and crucially, a very profitable Christmas period. There are some very exciting developments planned for 2016 across our entire mix of retail, dining, leisure and events, and we look forward to sharing these in due course.”
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