Pedestrian pound could save high streets: new study
In its new report, The Pedestrian Pound: The Business Case for Better Streets and Places, the charity says that well planned improvements to public spaces can raise footfall and trading by up to 40%.
Evidence in the report prepared by research firm Just Economics, shows that shoppers on foot spend up to six times more than those who arrive by car. In London town centres in 2011, walkers were found to have spent £147 more per month than drivers.
Living Streets’ chief executive, Tony Armstrong, said: “High streets are the lifeblood of our communities and vital to our national economy, but are struggling with over 46% of retailers on the brink of closure. Much hand wringing has been on display over recent years and we’ve seen the Portas, Grimsey and Frazer reviews, but often they misdiagnose the problem. This research highlights the importance of the pedestrian pound and makes a clear case for £500 million capital investment to make our high streets places where people want to spend their time and their money. It’s a small proportion of the £135 billion net worth of the high street economy.
“Instead of issuing weekly headline grabbing diktats which impede local councils, the Government should be giving freedoms to local authorities to respond to the needs of their communities. Failure to do so results in high streets dominated by betting shops and payday loan companies with local people powerless to have any say in the shops and services they need.”
The report highlights that 25% of people in the UK do not have access to a car; older people and those with mobility issues often rely on essential shops and services being close by. The charity says that encouraging people to walk more for short trips is not just good for the high street, but benefits the national economy by improving public health and reducing traffic congestion and pollution levels.
Armstrong added: “We hope the data contained in this report will finally nail the myth that more cars in our town centres equals more trade. There is a wealth of evidence here which shows that people enjoy shopping environments which are safe and attractive for walking, not those which are traffic choked and polluted. When people enjoy a place, they stay longer and spend more.
“High streets are about so much more than retail. They’re places where people like to get together, socialise and feel part of a community and that’s best demonstrated by the numbers of people walking around and spending time in an area.”
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