Peaches Geldof axed as face of Miss Ultimo
Peaches Geldof has been axed as the "face and body" of underwear brand Ultimo following claims of heroin use
The company said it would be removing visuals of the 21-year-old, who was appointed in May last year, from all shops and window displays.
A spokeswoman for Miss Ultimo lingerie said "We have been in meetings all morning with regards to the stories that have surfaced over the weekend about Peaches and unfortunately we have no option but to terminate her contract." "Miss Ultimo is a brand geared towards a young female audience and as a company we have a social responsibility to ensure we are promoting only positive role models that young women can aspire to.
"We are thus in the process of removing Peaches from the website and we are working with Debenhams to remove her visuals from all Miss Ultimo shops and window displays throughout the UK."
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