THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE

HOME  |  BRANDS
PayPal seeks to extend its UK presence through £1 million marketing campaign

Leading online payment service PayPal has launched a £1 million UK marketing campaign to highlight how it can be used to pay for goods and services not only on eBay but also on many other retail websites including Nike, Diesel, New Look and Toys R Us.

BRANDS

PayPal seeks to extend its UK presence through £1 million marketing campaign

The campaign, which runs until December 20, will include outdoor, radio, online and press advertising. Combined with emails and banners to PayPal’s UK customer base of over 20 million, the campaign will be shown several hundred million times – the largest campaign PayPal has ever run.
Mark Hodson, marketing director at PayPal UK says: “Everyone knows that PayPal is the safer, easier way to pay for things on eBay. But not everyone realises that the security and simplicity of PayPal is available on thousands of other websites, including those of many of Britain’s biggest brands. Our latest marketing campaign is designed to spread the word, showing how widely PayPal is accepted.”

In addition, each week in the run up to Christmas PayPal will select 500 customers who will each win back the value of their shopping when they use PayPal.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing