PayPal seeks to extend its UK presence through £1 million marketing campaign
Leading online payment service PayPal has launched a £1 million UK marketing campaign to highlight how it can be used to pay for goods and services not only on eBay but also on many other retail websites including Nike, Diesel, New Look and Toys R Us.
The campaign, which runs until December 20, will include outdoor, radio, online and press advertising. Combined with emails and banners to PayPal’s UK customer base of over 20 million, the campaign will be shown several hundred million times – the largest campaign PayPal has ever run.
Mark Hodson, marketing director at PayPal UK says: “Everyone knows that PayPal is the safer, easier way to pay for things on eBay. But not everyone realises that the security and simplicity of PayPal is available on thousands of other websites, including those of many of Britain’s biggest brands. Our latest marketing campaign is designed to spread the word, showing how widely PayPal is accepted.”
In addition, each week in the run up to Christmas PayPal will select 500 customers who will each win back the value of their shopping when they use PayPal.
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