THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Paul Smith to open at Birmingham's The Mailbox

The Mailbox in Birmingham has revealed that Paul Smith is to open a new store at the premier lifestyle and shopping destination.

GENERAL MERCHANDISE

Paul Smith to open at Birmingham's The Mailbox

Paul Smith Birmingham will stock Paul Smith collections for men and women alongside a curated selection of shoes, accessories, artwork and curiosities.

The 1,634 square foot space will overlook the Mailbox’s Urban Room, and feature white concrete walls, furniture influenced by the Arts and Craft movement, unusual objects and specially selected artwork.

The shop will open in autumn 2016.

Paul Smith said: “From a giant bright pink box in Los Angeles to a Victorian townhouse with a cast iron facade in London, I always try to come up with totally unique shops, wherever they are in the world.

“What’s lovely about this one is it has a great mix of clothes and accessories for men and women, as well as a few unexpected twists and turns too!”

The Mailbox will also welcome Tom’s Kitchen to the scheme which will be the brand’s first outlet outside of London.

Simon Samuels, partner at Brockton Capital, joint owners of the Mailbox, said: “Our strategy for the Mailbox has been to bring world-class names to Birmingham, curating an exciting retail mix complimented by a high quality and innovative food and beverage offer.

“We know that Paul Smith will be a hugely welcomed addition to our strong and diverse fashion offer, and we’re delighted to have attracted Tom’s Kitchen to Birmingham.”

The latest names will sit alongside Harvey Nichols' 45,000 square foot flagship store, Tommy Hilfiger, Calvin Klein Underwear, BOSS, Armani Collezioni, LK Bennett and Gieves and Hawkes, in addition to Castle Fine Arts, Kitchen Gallery, Everyman Cinema, Malmaison, AC Hotels and the Mailbox’s canal side bars and restaurants.

The Mailbox is set to launch its new Mailbox app this autumn which will enable customers to pre-book and pre-order food, access personalised promotions and experiences, book tickets for events and get the latest exclusive content.

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing