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Party leaders target Asda shoppers with online broadcast

In a first for a UK retailer, Brown, Cameron and Clegg will today post online election broadcasts at www.asda.com/election2010, exclusively addressing Asda shoppers.

GENERAL MERCHANDISE

Party leaders target Asda shoppers with online broadcast

In a first for a UK retailer, Brown, Cameron and Clegg will today post online election broadcasts at www.asda.com/election2010, exclusively addressing Asda shoppers.

With almost half (45 per cent) of Asda Mums still undecided about who to vote for, the messages from the main party leaders could be decisive in who they put a cross against on polling day.

Over 80 per cent of Asda’s 18 million customers are women and are a key voting group with an influential voice. The broadcasts, hosted on Asda’s election website www.asda.com/election2010, form part of the retailer’s ongoing campaign to facilitate open and honest communication between politicians and its customers.

Andy Bond, President and CEO of Asda, said: “On behalf of our shoppers I’d like to thank again the party leaders for engaging with our Asda Mums online. They clearly understand the importance of listening to our 18 million customers as they decide how to cast their vote on May 6th.”

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