Paris is considered cool. New York is thought hip.
This topic is high on the Government’s agenda at the moment so what brand metaphors do the town centres of Northern England deserve? Well cool or hip are not in Wigan’s brand lexicon that’s for sure. From Huddersfield to Halifax, from Bolton to Bradford, from Rochdale to Rotherham, the aesthetically appalling and dour High Streets of the North have brand attributes that are not replicated throughout most of Western Europe. Only the formerly communist Eastern Europe can match our Northern town centres with a similarly depressing nature.
Is there anyone to blame for this appalling situation? Well, perhaps.
In a three-part whitepaper series, Mike Phillips, managing director at Purepages Group and a former director of both PricewaterhouseCoopers and KPMG, looks at what he thinks could be achieved.
Click here for part one.
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