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Pandora to open new flagship in London's Oxford Street

Danish jewellery brand Pandora is to open a new flagship store on London’s Oxford Street next month.

GENERAL MERCHANDISE

Pandora to open new flagship in London's Oxford Street

Danish jewellery brand Pandora is to open a new flagship store on London’s Oxford Street next month.

The shop will be the largest Pandora concept store in the world and will feature a new store design for the brand.

The 200 sq m store will be situated in the Park House complex between Bond Street and Marble Arch and will be spread across two floors. Designed by Grape Associates, the store will include an entertaining space on the first floor with a unique sculptural meeting bar which will host press meetings, celebrity appointments and other special events.

The new store will be the 106th Pandora concept store to launch in the UK.

Allan Leighton, Pandora chief executive, said: “Our Oxford Street store has been our plan for some time; we were uncompromising on location and store design. The finished article is something we are very proud and excited about. We want to offer our customers good quality jewellery at affordable prices in an aspirational setting and our Flagship store achieves this. The UK business has accomplished a strong brand presence and a loyal following over the last five years and we feel this store represents the brand entering a new stage of its evolution.”

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