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Paloma opens first store in Wales

Italian fashion brand Paloma has opened its first store in Wales at Cardiff’s St David’s shopping centre.


Paloma opens first store in Wales

The 2,000 square foot boutique is situated on St David’s Grand Arcade opposite The White Company.

Designed by an in-house team, the store will feature Paloma’s trademark Italian designer womenswear and accessory collections.

Currently trading from one other store in Brighton, the brand is looking to expand by opening a number of flagship stores in key locations across the UK.

Mandhir Shukla, operations director of Paloma, said: “St David’s, Cardiff is a fantastic opportunity for Paloma. We will benefit from being in a destination with a significant regional draw, whilst at the same time maintaining a feeling of independence that is very important to our customers. In many ways, opening our second store is a bigger step than making our debut, so getting the location right was vital. We are delighted with our choice of St David’s, and have received excellent support throughout the process.”

The Paloma opening follows a successful year for the St David’s Partnership which is a joint venture between Intu and Land Securities. The shopping centre secured over 90,000 square feet of lettings and a number of key store openings last year, including the largest H&M store in the UK.

Speaking on behalf of the St David’s Partnership, Colin Flinn, regional director at Intu, said: “Paloma is a very strong addition to St David’s line-up, adding to the mix of independent retailers that complement the major high street brands. Our strategy of developing the mix at St David’s in this way ensures the centre remains not only the number one retail and leisure destination in Wales, but one of the most in-demand centres in the UK.”

St David’s is anchored by John Lewis, Debenhams and Marks & Spencer, and also has 200 other shops and restaurants.


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