Pallasades transforms to Grand Central Birmingham as centre attracts new premium retailers
The Pallasades Shopping Centre is being completely transformed and will be rebranded as Grand Central Birmingham when it opens in Autumn 2014.
The centre will be anchored by John Lewis’ full line department store. The new name draws upon its inherent rail connotations and conveys the wider ambition and grand aspirations of this new, unique retail development.
The major development, part of the transformation of New Street Station, is positioned to complement Birmingham’s retail landscape and other major retail destinations in the city, including Bullring Birmingham and The Mailbox. Grand Central will bring a retail mix of unrivalled premium fashion and quality high street brands to the city – along with an anticipated 50 million visitors per year.
The 250,000 sq.ft John Lewis store will be complemented by an additional 200,000 sq.ft of retail space for over 50 new premium fashion and lifestyle stores new to the heart of Birmingham.
Research shows that over 100 aspirational retailers do not currently have stand-alone stores within the city and now the newly-named Grand Central Birmingham will house many of these brands.
The new retail area is an integral part of the £600m project to transform New Street railway station, which is being delivered by Network Rail on behalf of funding partners including Birmingham City Council, Department for Transport and Centro. The new station concourse will be three and a half times bigger than at present and enclosed by a giant atrium that will flood both Grand Central and the concourse with natural light.
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