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Own label vineyard for Waitrose

Waitrose has planted the first vines in its own vineyard at its Leckford Park Estate in Hampshire. It claims to the first retailer to establish its own English vines.

BRANDS

Own label vineyard for Waitrose

The retailer's Leckford sparkling wine will not be available in stores until 2014. Changes in climate have

seen a growing trend for wine production in the UK that is expected to continue. There is currently insufficient supply to meet demand.

Waitrose English wine buyer Ken Mackay says, “Our customers are really enthusiastic about English wines and we have seen some fantastic quality from Nyetimber, Ridgeview, Chapel Down, Camel Valley and Denbies. We are all incredibly motivated about the planting and growing of our first vineyard. In addition to the Estate sparkling wine, the vineyard also provides an opportunity to engage our Wine Specialists with the production cycle of the vineyard.”

Leckford is the site of the 4000 acre Waitrose Farm, which has been part of the John Lewis Partnership for 80 years. It produces products including fruit, cider and chicken.

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