Over half of consumers are likely to give a gift card or voucher this Christmas
The survey of 2,000 consumers shows that the percentage has grown from last year when 49% or consumers said they would be likely to give a gift card or voucher as a Christmas present.
The results of the survey are in line with recent industry data from BDO that shows that sales of gift cards and vouchers grew by 9.71% in the third quarter of 2014.
Andrew Johnson, director-general of the UKGCVA, said: “This data reflects a very exciting time for the industry. With a clear increase on last year’s results, we can see the growth that the gift card and voucher market is currently experiencing. We have witnessed a solid increase in popularity of gift cards and vouchers over recent years and are now anticipating that the run up to Christmas 2014 will be the most promising period to date.”
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