Over 100 UK towns show their support for Christmas Shopping Crawls
Over 100 towns across the UK have shown interest in organising "Christmas Shopping Crawls" to boost retail footfall over the peak Christmas trading period.
Delegates at the "How to create a Christmas Shopping Crawl" webinar yesterday, which was hosted by the Association of Town Centre Management, learned what was required to create and run a Christmas Shopping Crawl in their local area and were also told of the support being made available by the campaign team.
The webinar was led by The Retail Champion Claire Rayner who is also the founder of the "Celebrate an Independent Christmas" campaign. Rayner said: "The Independent Christmas campaign runs from 12 November to Christmas day. Our focus is to encourage consumers to spend more of their Christmas budgets - be that on gift and food shopping, partying or pampering - with local, independent businesses. The campaign is inclusive of all those who serve consumers – so bars, restaurants and salons as well as traditional shops.
"To capture consumers’ imaginations, and to encourage them to seek out their local independents, we are calling on “local activation partners” to work with the traders in their communities to create Christmas Shopping Crawls. Intended to be a lot of fun for consumers, and offering an opportunity for shoppers to win a prize for completing a crawl, shopping crawls also address the very serious issue of lack of footfall to our high streets."
The campaign team has developed a range of support materials for participating towns including window posters, template shopping crawl maps, and cards to thank consumers for their business. Towns can also access the downloadable guides "How to create a Christmas shopping crawl" and "How to make the most of participating in a Christmas shopping crawl".
A second webinar will be held on 15 October at 7pm for those retailers who intend to take part in the scheme.
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