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Orlebar Brown to open London flagship store

Orlebar Brown, the luxury swimwear brand, is to open a flagship store in London’s West End.

GENERAL MERCHANDISE

Orlebar Brown to open London flagship store

The 540 sq ft store will be located on the emerging retail destination of Vigo Street which connects Regent Street and Old Bond Street. Nearby occupiers include Burberry, Abercrombie & Fitch and the proposed new Hollister store.

The luxury brand has instructed property agents CBRE to find further stores over the next 12 months as it looks to increase its presence in affluent areas of the capital.

Adam Brown, founder of Orlebar Brown, said: "Vigo Street is a much sought after location and the perfect fit for our rapidly growing brand.

"It’s been a busy few years since we first launched in the UK and we look forward to working with CBRE in the future to establish further stores in Central London over the next 12 months."

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