Oriana phase II development given green light by Westminster Council
Plans to redevelop the Oriana block at 26-48 Oxford Street in central London as a mixed-use retail led development have been approved by Westminster Council.
This second phase of the Oriana project, a joint venture between Land Securities and Frogmore, follows the first phase where 49,000 sq ft of retail space was developed and let to Primark for its flagship store.
Tim Allibone, asset management director at Land Securities, said: "We are delighted that we can progress with our plans which will make a significant contribution to the regeneration of the eastern end of Oxford Street. Our development will create some of the most outstanding retail and residential accommodation available in one of London’s most famous shopping locations."
Land Securities and Frogmore said the scheme will maximise the Oxford Street frontage and extend to 76,500 sq ft over the basement, ground and first floors. The development will also include 18 private apartments ranging from one to three bed units.
Eric Roseman, director of asset management at Frogmore added: "This second phase in our planned regeneration of the Oriana block is particularly satisfying and as the momentum gathers around our ground-breaking Primark scheme, Crossrail, Centre Point redevelopment and St Giles, we will see the eastern end of Oxford Street finally come of age."
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