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Orange launches new retail formats

Orange has announced the launch of three new retail formats that could change Orange’s retail presence on the high street whilst the first of its HMV concessions have opened up across the country.

Orange launches new retail formats

These new formats will enable Orange to identify the best way to serve the 21st century customer and their evolving needs. This strategy aligns
with Orange's long-term agenda set out by Tom Alexander, CEO, to deliver brilliant service, innovation and become the best loved telecommunications company in the UK.

The new retail formats include:

First Community Store opened today in Monmouth, Wales

First Multimedia Store to open in Milton Keynes in September

First Orange franchise strategy launches and Orange expects to open 10 franchise stores in 2009

Sian Doyle, Head of Retail, Orange UK said: “At Orange, we put customer service at the heart of our business and we are fully committed to meeting the changing needs of the 21st century customer. For us, this means tailoring our services and products to meet customer needs - whether they are a tech-savvy teenager, a working mother or a pensioner. By trialling different store formats we aim to identify the best and most successful ways of serving the personal requirements of our diverse customer base and not deliver a one size fits all approach to our customers.”

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