Orange launches first UK mobile contactless reward scheme
Mobile phone and broadband provider Orange has announced the launch of Quick Tap Treats, the UKs first mobile contactless retail reward scheme.
Working in partnership with the EAT restaurant chain, Quick Tap Treats will allow all Orange customers with NFC enabled handsets to tap their mobile phone on specially designed posters at EAT outlets to receive a free treat each day. The treats range from a free baguette or piece of fruit, to a free coffee.
Orange said the scheme is the next phase in its contactless mobile payments service launched last year.
Quick Tap Treats works using NFC tags which will feature on specially designed posters in EAT stores nationwide. Customers will tap their Quick Tap phone on the poster to play a game in which they will win and be able to immediately redeem guaranteed treats from within the EAT store. The game will also be available as a Quick Tap Treats App downloadable from Orange World, as well as from BlackBerry, Android and OVI apps stores.
Orange estimates that approximately 200,000 Orange UK customers will be able to access the new Quick Tap rewards programme from launch.
Commenting on the announcement, Pippa Dunn, chief marketing officer, Orange UK, said: "Last year we started a whole new movement in the way consumers make payments on the high street, and with Quick Tap Treats, we're continuing this with a new and innovative way for our customers to receive rewards for their loyalty. So whether it’s a free coffee on the way into work, or a free baguette at lunchtime, you really do get more with your mobile on Orange".
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