Online sales growth slows to lowest ever level
The index shows online sales growth of 8.2 per cent, compared to 30.9 per cent in May 2008. The slower growth is attributed to recessionary effects and sunny weather, which kept people away from their computers. Despite the slowdown, online sales still reached £3.7bn in May.
“Although online sales remain healthier than the high street, UK shoppers are clearly changing their behaviour as a result of the recession, even those heading online to economise are now beginning to trim spending habits,” says Capgemini head of consulting for retail Mike Petevinos. “While the underlying trend is still one of growth for online retail, the market conditions are placing all retailers under intense pressure to ensure their offerings remain competitive.”
Some sectors, such as health and beauty, showed an upturn in sales, while the electrical sector showed year-on-year growth of 28 per cent. Alcohol sales declined after a tax increase, falling by 6.5 per cent year-on-year and 17.4 per cent month-on-month.
“Almost any business would be delighted with an 8 per cent growth in the current market conditions so while this is a poor performance in internet shopping terms, actually it is very positive compared to high street sales, which rose just 0.8 per cent in May,” says IMRG director of information Tina Spooner.
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