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One in four football fans plan to buy new TV ahead of European Championships

Despite the current squeeze on household finances, around four million football fans are planning to buy a new TV ahead of the European Championships according to new research.

GENERAL MERCHANDISE

One in four football fans plan to buy new TV ahead of European Championships

Despite the current squeeze on household finances, around four million football fans are planning to buy a new TV ahead of the European Championships according to new research.

A survey by shopping website VoucherCodes.co.uk has revealed three quarters of consumers will be following Euro 2012 at home with almost one in ten planning to purchase a new TV for the occasion.

VoucherCodes.co.uk said the findings are reinforced by its analysis that showed a 30% increase in traffic from savvy shoppers looking for discounts on TVs over the past week.

The research revealed that UK consumers will spend an average of £570, more than enough to purchase a 42 inch 3D TV, while 13% plan to spend over £1,000. Around a third of those surveyed said they will cover the cost with a credit card. However, nearly half of consumers said this was a planned purchase for which they had been saving for some time.

Commenting on the findings Duncan Jennings, co-founder of VoucherCodes.co.uk said: "Over the last few years we have noticed demand for TVs rising sharply ahead of major sporting events. We're expecting the two weeks before the championships to be a very busy period for Britain's retailers as consumers look to pick up a bargain ahead of the Euros."

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