THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Interviews
Property
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Olivia Wilde becomes face of H&M’s Conscious Exclusive campaign

High street fashion retailer H&M has announced that actress and humanitarian Olivia Wilde will be the face of its latest Conscious Exclusive campaign.

GENERAL MERCHANDISE

Olivia Wilde becomes face of H&M’s Conscious Exclusive campaign

High street fashion retailer H&M has announced that actress and humanitarian Olivia Wilde will be the face of its latest Conscious Exclusive campaign.

Wilde, who is known for her commitment to sustainability and support for environmental causes, will appear in the campaign wearing pieces from the collection. Conscious Exclusive will be available in around 200 H&M stores worldwide and online from 16 April.

Wilde said: “Sustainability is one of my biggest passions. I’m proud to be the face of H&M Conscious Exclusive, a collection which shows the stylishness of sustainability.”

H&M said the inspiration for this year’s collection came from African, Asian and Indian cultures. The garments feature hand-drawn prints created especially for the collection.

Ann-Sofie Johansson, H&M’s head of design for new development, said: “I love the look of this year’s Conscious Exclusive collection. The pieces are full of character with the most beautiful prints, all made from more sustainable materials.”

Each garment and accessory is made of materials such as organic silk, organic cotton, organic linen, Tencel, recycled polyester and conscious leather. The collection is the latest stage in H&M’s long-term commitment to more sustainable fashion

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‚Äėsmall and beautiful‚Äô solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy