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Olivia Wilde becomes face of H&M’s Conscious Exclusive campaign

High street fashion retailer H&M has announced that actress and humanitarian Olivia Wilde will be the face of its latest Conscious Exclusive campaign.

GENERAL MERCHANDISE

Olivia Wilde becomes face of H&M’s Conscious Exclusive campaign

Wilde, who is known for her commitment to sustainability and support for environmental causes, will appear in the campaign wearing pieces from the collection. Conscious Exclusive will be available in around 200 H&M stores worldwide and online from 16 April.

Wilde said: “Sustainability is one of my biggest passions. I’m proud to be the face of H&M Conscious Exclusive, a collection which shows the stylishness of sustainability.”

H&M said the inspiration for this year’s collection came from African, Asian and Indian cultures. The garments feature hand-drawn prints created especially for the collection.

Ann-Sofie Johansson, H&M’s head of design for new development, said: “I love the look of this year’s Conscious Exclusive collection. The pieces are full of character with the most beautiful prints, all made from more sustainable materials.”

Each garment and accessory is made of materials such as organic silk, organic cotton, organic linen, Tencel, recycled polyester and conscious leather. The collection is the latest stage in H&M’s long-term commitment to more sustainable fashion

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