THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
Retail Solutions
Food & Drink
Olaf Swantee to replace Tom Alexander as CEO of Everything Everywhere

Telecommunications company Everything Everywhere has appointed Olaf Swantee as its new Chief Executive Officer. Swantee will take up his new role on 1 September.


Olaf Swantee to replace Tom Alexander as CEO of Everything Everywhere

He will replace Tom Alexander who will be leaving to pursue other interests. Alexander will step down from his post as  31  August, but will continue to advise the company, and support Swantee in the transition, until the end of the year.

Swantee is currently executive vice president of european activities and sourcing for France Telecom-Orange and is also an Everything Everywhere board member. With 17 years experience in the IT industry, he has held senior leadership, sales and marketing positions with HP, Compaq and DEC in Europe and the United States.
Commenting on his appointment Swantee said: “I’d like to pay tribute to Tom’s leadership, and I am looking forward to building on the successes that Everything Everywhere has already accomplished, and to taking on the challenge of moving the company even further ahead in the coming months and years.”

Alexander joined Orange in 2008 as CEO of the UK business. He became CEO of Everything Everywhere when the company was officially formed on 1st July 2010 following the merger of Orange UK and T-Mobile UK. He has been credited with the company's rapid growth and last month announced  plans to add a further 30 stores to the company’s existing 750 strong store portfolio.

Alexander said: “There is never an easy time to leave a company that you care deeply for but, for personal reasons, I feel now is a good moment to step back. I am delighted to welcome Olaf into his new role. Olaf will be an excellent CEO and leader for Everything Everywhere moving forward. I’d like to thank my team and all the staff at Everything Everywhere for their great work and support, and to wish them all continuing success in the future.”

Tim Höttges, chairman of Everything Everywhere’s board and chief financial officer of Deutsche Telekom, said: “Olaf brings the vision, drive, skills and years of experience to build on the good progress at Everything Everywhere and execute on our immediate priorities, such as providing superior customer service, network leadership, retail expansion and continuing to increase our operational margins.”

Gervais Pellissier, member of Everything Everywhere’s board, deputy CEO and CFO of France Telecom, said: “We would like to thank Tom Alexander for his significant accomplishments at Everything Everywhere and wish him well in the future.”


Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing