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OFT seeks views ahead of study into advertising and pricing

The OFT is to conduct a market study looking at the impact on consumers from potentially misleading advertising and pricing of goods and services, and is asking interested individuals, businesses and other organisations for their views on the scope of the study.

BRANDS

OFT seeks views ahead of study into advertising and pricing

The study will look at the current consumer law surrounding advertising and pricing. It will evaluate which a
dvertising and pricing practices are most detrimental to consumers, taking into account the growth of the use of the internet for online shopping, information provision and advertising.

Heather Clayton, Senior Director of the OFT's Consumer Market Group said: 'The way that businesses advertise and price goods and services constantly evolves, and we need to keep up to date on how consumers view these adverts, and the types of advertising and prices which may mislead. 'Before starting our study, we want to understand from consumer groups, businesses and other organisations which areas they think we should focus on.'

The market study is expected to commence in the autumn, and the OFT will be contacting some key parties directly.

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