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Odlo completes management restructure with new appointment
Antoine Sathicq

Sportswear brand Odlo has completed its management restructuring process with the appointment of Antoine Sathicq to the newly created role of chief sales officer.

GENERAL MERCHANDISE

Odlo completes management restructure with new appointment

Sathicq has joined the company’s management team which also includes chief executive Christophe Bézu and chief operating officer Knut Are Høgberg.

Having joined the business on 1 November, Sathicq’s previous roles have included 12 years in the sports industry as sales director and managing director of Adidas France and chief executive of Le Coq Sportif. He has also previously worked with Mercure International of Monaco and ShopShopDeco.com.

In a statement, Odlo said: “With his strong experience in sales and marketing, one of his main tasks will be to optimise Odlo's activities in this area.”

 

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