THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Oddbins launches new 'Oddies' store format

High street wine merchant and drinks specialist Oddbins is trialing a new off-license store format under the brand name “Oddies”, combining the Oddbins range with local convenience.

GENERAL MERCHANDISE

Oddbins launches new 'Oddies' store format

The first Oddies store opened in Low Fell, Tyne and Wear on Monday 22 November and if the format proves successful, Oddbins plan to open a number of other Oddies stores around the country in 2011. 
Oddies is launching with a focused product range of 450 lines, tailored around the needs of its local customers.

Following on from a recent initiative to source craft beers from breweries which are local to Oddbins stores, Oddies will stock a wide range of locally produced, hand-crafted quality beers. In addition to drinks and tobacco lines, there will be an increased selection of confectionery and snacks on sale.

The brand concept and fixturisation for Oddies were designed and produced entirely in-house by Duncan Brown and Damian Murphy, lead members of Oddbins’ design and carpentry team.

Simon Baile, Managing Director of Oddbins believes there is a real opportunity for Oddies to establish a strong presence in the market following the demise of the Threshers chain.  Baile commented,“After two and a half years of refocusing the business and the range, we now embark on a new chapter in the life of Oddbins. Having opened one new Oddbins store and launched the new website within the last 3 weeks, the addition of the Oddies format gives us even greater possibilities for growth of the business in the future.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing